I'm Liam Hess — a Product Owner who thinks in products, designs in Figma, and builds with code. 3+ years at ZEISS shipping an app with 200,000+ downloads. Currently exploring AI as the next layer of how products get made.
I started in customer service at Carl Zeiss Consumer Products in 2020 — answering tickets, tracking issues, and building an internal JIRA workflow when I saw a process gap. That’s where I learned what users actually struggle with.
While studying Business Information Systems, I freelanced as a web designer and developer for four clients — owning everything from requirements to deployment. Design, code, scope — all on me.
In 2023 I joined the ZEISS Secacam team as a designer and quickly grew into a Proxy Product Owner role. In 2024 I became the official Product Owner for the mobile and web app — an app with over 200,000 downloads.
That journey through every adjacent discipline is the foundation I bring to product: I can talk to engineers in their language, design with the team, and still keep my head on the roadmap.
A trail camera is only as good as the app behind it. Secacam moves every capture from the forest to your pocket in seconds, then lets AI do the sorting — which species, which night, which corner of the territory.







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The next ZEISS project is already in the works — same team, new product surface. Details are still under wraps.
Built a system enabling real-time UI and feature adaptation per region without an App Store / Play Store release — feature flags + Lokalise + Unleash.
Led the full redesign from concept to launch. Newsletter pipeline end-to-end, plus automated certification forms that cut manual entry.
Custom sites across four industries while studying — including a fully functional e-commerce store. Owned requirements, design and implementation.
Designed and rolled out an internal problem-tracking workflow in JIRA at ZEISS Consumer Products that measurably improved team response times.
“Which artist are you going to see?” — the one question a festival weekend keeps producing, and the one nobody could answer without a dozen screenshots in a group chat. Yourt puts the lineup, your friends and the shared money in one app.






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Web-based financial freedom calculator built with two Vietnamese students. Visualises wealth growth vs. life costs over time and generates an optimised asset portfolio based on Markowitz Portfolio Theory.
Student job platform built for HBRS in two sprints with a team of six. I served as Product Owner Proxy, Software Architect, and Programmer.
Designed a digital engagement layer for a national student company competition — a voting app where event guests could virtually invest in participating startups.
An AI-focused project built for freelancers and agencies is taking shape. Not ready to be shown yet — the reveal is coming.